About Us

India is a country of extremes with rapidly increasing number of billionaires and over 40% of its population earning just $1.25 (88 rupees) a day. Almost all products and services created and delivered both with in the country and abroad cater to the affluent or middle class. C.K. Prahalad’s much acclaimed book, The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit (2004), inspired a new thinking wherein he explained the market potential that remains untapped at the Base of the Pyramid (BoP).

C.K. Prahalad’s premise that business models can mobilize socio-economic change by engaging the poor in the marketplace profitably, is the inspiration behind the ‘C.K. Prahalad Centre for Emerging India’. At the centre, the team builds on C.K. Prahalad’s passion for India and the faith in India’s diversity, resilience and ingenuity. The bottom half of the economic pyramid typically espouses the spirit of India, the jugaad. The centre endeavours to further C.K. Prahalad’s firm belief that India can become a superpower if it includes the bottom of the pyramid in its socio-economic development and his strong faith that lack of resources is not a constrain for innovation and ambition.

The centre has eminent faculties with extensive industry experience and years of engagement with base of the pyramid. The centre collaborates with think tanks, industry, NGOs, research and academic institutions, corporate bodies and community based organisations.

The centre has taken up research activities in the areas of micro-insurance, low-income housing programmes, rural marketing, social entrepreneurship, rural entrepreneurship, health care, WASH, humanitarian assistance, MSME, social innovation, small and medium farmers, renewable energy, marginalised segments and access to resources. At present the centre incubates entrepreneurs in the sphere of artificial intelligence, sustainable environment, renewable energy, location based e-commerce, Thirumoolar yoga, boutique for products of marginalised segments and e-commerce solution for home food.

Objectives

  • To undertake research in the areas of strategy, innovation and entrepreneurship, appropriate to the Base of the Pyramid
  • To create a global knowledge base of ideas, practices and experiences for sustainable development
  • To promote entrepreneurship, especially among women and the marginalised, to further social change
  • To connect social entrepreneurs with thought-leaders and key players in business, government and non-governmental organisations to enhance social impact

Mission

To foster thought-leadership by bringing together research and academic contributions. To provide a resource base for other institutions, corporations and individuals who are working with the Base of the Pyramid and to foster entrepreneurship by knowledge and resource transfer.